Higher education institutions (HEls) now face an increasingly complex and challenging environment, marked by uncertainties in funding, talent acquisition, evolving educational landscapes, technological advancements, enrolment trends, shifting student demographics, and dynamic job markets. To thrive, institutions must regularly assess their strengths and weaknesses, identify opportunities and threats, and uncover core competencies that set them apart from competitors.

Strategic planning offers a framework for institutional leaders to analyze these elements, reimagine the future, and articulate a clear vision to formulate successful strategies. Traditionally, institutions have relied on strategic planning for enhancement and accreditation purposes. However, the current rapid pace of change and disruption necessitates a planning and execution approach that actively promotes innovation and agility.

In this two-day workshop, participants will have the opportunity to think strategically and explore how higher education business models are evolving to embrace transformative strategies that better serve students, industry, and society. The workshop is designed to offer an interactive environment where participants can learn and apply the tools and techniques of strategic planning through case studies and examples from reputable international institutions.

Participants will work in teams and use guided templates to chart strategic scenarios using the balanced scorecard approach. Additionally, the workshop will cover aspects of strategy management through effective governance, risk management, and continuous improvement.